Doug Williams, Super Bowl XXII MVP and co‑founder of the Black College Football Hall of Fame, and James “Shack” Harris, co‑founder and longtime partner, have announced that the Allstate HBCU Legacy Bowl will relocate from New Orleans to Atlanta, Georgia beginning in 2027 Yahoo Sports+1. Photo Credit: HBCU Legacy Bowl Archives.

Why the Move

The relocation is driven by geographic and logistical advantages. Atlanta offers nearly 50 HBCUs within driving distance, a concentration unmatched by any other market, and is home to the Atlanta University Center (Morehouse, Spelman, Clark Atlanta, Morris Brown) plus numerous others in Georgia and nearby states Yahoo Sports+1. This proximity expands access to the nation’s largest HBCU career fair, which is a key part of the event’s programming www.blackcollegefootballhof.org.

Atlanta’s strong corporate presence, extensive HBCU alumni network, and world‑class event infrastructure make it an ideal hub for the game and its week‑long schedule, which includes career development, networking, and community engagement www.blackcollegefootballhof.org+1.

Event Details

• Date: Saturday, February 27, 2027
• Location: Center Parc Stadium, Atlanta, GA
• Career Fair: Friday, February 26, 2027 www.blackcollegefootballhof.org+1
• Broadcast: Live on NFL Network HBCU Sports
• Purpose: Showcase top NFL draft‑eligible HBCU football talent while connecting students and graduates with professional opportunities www.blackcollegefootballhof.org+1.

Leadership Statements

• Doug Williams: “Atlanta represents tremendous growth and opportunity for the Allstate HBCU Legacy Bowl and the young people we serve… We believe this next chapter will elevate the experience for our students, fans, partners, and NFL scouts while continuing to honor the proud traditions and lasting impact of HBCU football” Yahoo Sports+1.
• James “Shack” Harris: “We are deeply grateful to Allstate for its continued commitment… Their support has helped us grow this event into a premier platform that creates opportunities for HBCU student‑athletes and connects students and graduates with meaningful career pathways” HBCU Sports.